My Leisure Consultant was established by Joanne Martin following 20 active years in the leisure industry, working across a range of sectors that included sports club management, blue chip client Account Management for a 5 star resort, high profile televised sports events management and more recently as the Sales, Marketing and Business Development Director for a national leisure Company, working directly with a range of public and private clients and other leisure consultants.
"At this time of public spending austerity, opportunities still exist to support and positively impact on the leisure sector in a role that shares good practice, provides organised and experienced business input, and assists with the delivery of project management work that requires competent insight and senior management skills. I am excited to be part of this movement and to share my skills and experiences with new clients who are looking for business influencer(s) to will make their business goals happen."
Joanne Martin, My Leisure Consultant - Principal Consultant
Joanne Martin offers a diverse breadth of knowledge in the leisure and culture industry. Following a mathematics degree at the University of Sussex she worked as the Sports Development manager for the University of Wales, Cardiff and later as the Special Events Manager for the luxurious and high-profile Celtic Manor Resort in South Wales, host to the Ryder Cup in 2010.
After delivering a number of prestigious corporate, sports and entertainment events for the Celtic Manor Resort, several of which were televised, Joanne joined Parkwood Leisure in 2009 as the Assistant Regional Director for the South West. As an operational director responsible for 20 varied leisure and culture venues, Joanne had the largest territory for an ARD at that time, and led the commissioning of a new flagship £30m PFI leisure Centre in Bristol.
Following a promotion to the national Sales and Marketing Director role in 2011, Joanne led both the Sales and Marketing departments and Business Development teams to success, growing core income streams by 18.7% and improving the win rate for new business proposals. Joanne was one of four Board members responsible for £85m revenues / £4.5m of profits; 90 diverse venues with 25 local authority clients; a budget of £2m and managed 15 skilled personnel. The portfolio included leisure centres, theatres, outdoor activity sites, conference centres and destination venues.
Joanne later worked as the Business Development Director for Sodexo UK & Ireland in the Government and Agencies sector, with a £300m pipeline and £260m annual revenues.
With her varied work across both sales and marketing and business development Joanne naturally transitioned into Consultancy, supporting local authorities, NGBs and other larger consultancy businesses as an Associate Director.
Joanne is able to draw on her experience and understanding as an operator, while utilising nearly 20 years’ success in sports development, project management, commercial income generation through sponsorships, sales and marketing growth, business development and public procurement bidding, business strategy development, organisational governance and business reviews.
She holds a BSc (Hons) in Mathematics, is NEBOSH qualified with Distinction, holds a PRINCE2 Project Management Certificate, is certified as National Pool Plant Operator and is currently studying AAT accountancy qualifications.
Additional Consultants include senior executives from national leisure operators working in consultancy, leisure procurement consultants experienced in the outsourcing of leisure services, as well as marketing and sales professionals who can support your business performance.
Joanne Martin, acting as the Principal Consultant for My Leisure Consultant will evaluate your business requirements and ensure the most suitable and skilled professionals are allocated to your project.
Contact us now to discuss your own business challenge or opportunity, and we will work with you to deliver your business goals.